EU-Neuwagen
Redesign of a website dedicated to selling cars directly from manufacturers. The previous version was mainly focused on lead generation, giving less importance to usability and product presentation.
A major challenge was maintaining the site’s excellent performance in Google rankings —it holds the top position and receives thousands of visits per day—, so all updates had to be implemented carefully to avoid harming SEO.
Roadmap
Homepage
Results list
Product information page
Direct contact page
Goals
Carefully remove unnecessary content to highlight the product without harming SEO.- Update the visual style to align with modern e-commerce standards.
- Deliver a cleaner, clearer and more contemporary design.
- Improve the user experience in how products and their details are presented.
- Redesign top-performing pages to give them a more prominent appearance.
Design
Landing Page
Original Website:
- Limited to a hero, one paragraph and the footer.
- Text too long and dense.
- Lack of key information.
- Unappealing and careless design.
Redesigned Website:
- More visually impactful hero section.
- Addition of new sections relevant to the user.
- Use of iconography and lists to improve readability.
- A more modern and visually appealing color palette.
Original version
Improved version
Product Information
Original Website:
- Unattractive presentation, similar to a Word document.
- Difficult-to-scan information layout.
Redesigned Website:
- Information organized in clear sections.
- More appealing layout using icons and visual elements.
- Improved UX, prioritizing key actions (select, contact).
Original version
Improved version
Top-ranked Page
Original Website:
- Basic, plain design.
- Users must describe their needs in a blank text box, leading to confusion.
- No relevant information about the displayed vehicles.
- Buttons lack visual hierarchy and do not stand out.
Redesigned Website:
- E-commerce-oriented aesthetic.
- Attractive vehicle presentation including essential information.
- Landing-page approach with elements like “Deal of the week”, user-favorite vehicles, offers, and more.
Original version
Improved version
About Us
Original Website:
- Overly long texts with no structure or visual design.
- Includes information that belongs in the Datenschutz section rather than “About us”.
Redesigned Website:
- Content redefined: new page dedicated to user-favorite vehicles.
- Enhanced navigation with improved spacing and visual elements.
- Clean, consistent images generated with AI to create a cohesive look.
Original version
Improved version
Become a Member
Original Website:
- Simple, dull design.
- Overly long text.
- Benefits of collaboration are not highlighted.
- Only phone or email contact; no direct form.
Redesigned Website:
- Stronger and more visible CTA.
- Relevant information presented clearly, visually, and easy to scan.
- Addition of a short contact form.
Original version
Improved version
Footer
Original Website:
- Simple, dull design.
- Brand list should be placed in a navigation bar.
- Unnecessarily long with excessive information.
Redesigned Website:
- Dropdown for car brands to improve navigation.
- Key sections moved to the top navbar (footer content had to remain due to SEO constraints).
Original version
Improved version
Inspirations