EU-Neuwagen
Redesign of a website dedicated to selling cars directly from manufacturers. The previous version was focused on customer acquisition rather than providing a platform that was easy and pleasant to use.
An additional challenge was maintaining the website’s excellent Google ranking —it holds the first position and receives thousands of daily visits—, so the redesign had to be executed carefully to avoid harming SEO.
Roadmap
Homepage
Results list
Product information
Direct contact
Goals
Carefully remove unnecessary content to better highlight the product without affecting SEO.- Shift the aesthetic towards a more e-commerce-oriented style.
- Deliver a more modern, clean and clear design.
- Improve the user experience when presenting both the product and its details.
- Redesign top-ranked pages to give them a more primary, visually prominent appearance.
Design
Landing Page
Original Website:
- Limited to a hero section, a single paragraph and the footer.
- Text too long and dense.
- Lack of essential information.
- Unattractive and careless design.
Redesigned Website:
- More visually impactful hero section.
- Addition of new sections relevant to the user.
- Use of lists and iconography to improve readability.
- More modern and visually appealing color palette.
Original version
Improved version
Footer
Original Website:
- The car brand menu should be located in a navbar.
- Excessive use of scrollbars, harming both UX and UI.
- Unnecessarily long, containing too much information.
Redesigned Website:
- Car brands presented in a dropdown for smoother navigation.
- Key sections moved to the top navbar (the footer content could not be changed due to SEO constraints).
Original version
Improved version
Cards
Original Website:
- Disorganized layout with insufficient space for columns.
- Car image too small; brand name incomplete.
- Information not relevant enough for the space it occupies; heavy to read.
Redesigned Website:
- Information presented more clearly, visually and easier to scan.
- Larger car image, aligned with its importance.
Original version
Improved version
Contact Form
Original Website:
- Icons with inconsistent styles and colors; some repeated.
- Inclusion of irrelevant fields with no real purpose.
Redesigned Website:
- Icons removed entirely, as they did not add useful context.
- Form reduced to the essential fields to streamline the process.
Original version
Improved version
Product Information
Original Website:
- Unattractive and neglected presentation, with incorrect use of color.
- Vehicle thumbnails too small to provide real value.
- Lack of spacing between elements, creating a cramped feeling.
Redesigned Website:
- Information divided into clear, structured sections.
- Removal of background colors for a cleaner, more readable layout.
- UX improvement by prioritizing key actions (select, contact).
Original version
Improved version
Become a Member
Original Website:
- Overly aggressive design.
- Abrupt differences in text sizes.
- Contact only possible via phone or email; no direct form.
Redesigned Website:
- Stronger, more visible CTA.
- Relevant information presented clearly, attractively and easy to read.
- Addition of a short contact form.
Original version
Improved version
Inspirations