The Natural Concept

Page created for a beauty salon located in Madrid, highlighting what sets it apart from other hair salons: the exclusive use of completely natural products.
In other words, it does not focus solely on basic cutting and styling but rather emphasizes hair repair.

With a predominantly upscale clientele, The Natural Concept needed a page with style and elegance—and that is exactly what I have created here.

Roadmap

Homepage

List of services provided

Form to contact directly

Confirmation

Goals

  • Show what makes this beauty salon a unique experience compared to the rest.
  • Emphasize its use of natural elements.
  • Give all the necessary information about the places around: open times, how it looks, how long it takes to visit, history, and the ticket price.
  • Make it a more personal experience by sharing the story of its founder.
  • Highlight the results of its services by dedicating a page to its most relevant photo gallery.
  • Enable online appointment booking while also providing the salon’s physical address, contact phone number, and email.
  • Share real experiences from clients who have already visited.
  • Explain in detail some of its most popular services.
  • Offer promotions to increase customer loyalty and attract new clients.

Design

Images

  • All photos, provided by the owner, were edited with filters to maintain a cohesive look.
  • Black and white images were added to page headers for elegance and style.
  • To optimize loading speed, images were resized and strategically placed.

Small means lighter, and faster!

Color Palette

  • A dark background was required, so the same green from the salon’s décor was used as an accent color to create a strong brand identity.
  • This reinforces the salon’s focus on natural beauty, as green represents nature.

Black + green = elegance

Content Presentation

  • The previous website used a single-page layout with internal navigation.
  • The updated version now organizes content into separate pages with an improved navigation bar.
  • The contact option remains visible at all times to encourage client engagement.

Easy navigation and contact

Service Presentation

  • The owner wanted to emphasize that the salon specializes in hair repair, not just basic services.
  • A dedicated page was created to highlight treatments, explain them in detail, and showcase real results with photos.

Services example

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Inspirations